The myth:“If I just stay consistent long enough, it’ll work.” Consistency without strategy is just repetition. Visibility doesn’t equal conversion.Traffic doesn’t equal trust.Effort doesn’t equal growth. What does work:• Clear positioning• Intentional messaging• Simple follow-up systems This week, don’t ask…
Posting every day isn’t a system.It’s a workload. Real growth comes from leverage:• One idea used intentionally• Messaging that does the selling• Systems that work even when you’re offline When clients come to me overwhelmed, we don’t add more content.We…
You don’t need more ideas — you need fewer decisions. Most businesses don’t struggle with motivation.They struggle with decision fatigue. Too many offers.Too many content ideas.Too many “shoulds.” Clarity is what creates momentum. If your audience can’t quickly answer:• What…
In the world of social media marketing it's pretty common for brands to play the low-effort game of just churning out Tweets, Facebook and Instagram posts, Linkedin updates, etc at high volume. There's a better way. Everything your brand puts…
Starting in July, Google will start to prominently mark websites without SSL security certificates as not secure (e.g. websites without https:// at the beginning of the url). This will seriously reduce visitors to and have a negative effect on your…
The benefits of a strong social media marketing campaign are undeniable. Unfortunately, so are the effects of a poorly run one. Here are some common mistakes in social media marketing: 1. NO STRATEGY You need to come up with a…
Opinions vary on which digital marketing trends will "stick" in 2018, but there are certainly common themes. Here are a few different articles we found helpful in viewing what's on the horizon for digital marketing this year. Six Digital Marketing…
Every new team member joins the team in our design department is given a copy of David Airey’s bestselling book "Logo Design Love: A Guide to Creating Iconic Brand Identities". David is my favorite logo and identity designer and the…